MOMOYA TV-Ads190-1986-Spicy Dishes

Time: 30 sec.

Product Name: KIMCHI-NO-MOTO, KAKUTEKI-NO-MOTO

Description of Product:
KIMCHI-NO-MOTO is a sauce for Kimchi, also spelled Gimchi or Kimchee. It is a traditional Korean fermented dish made of hakusai cabbage and other select vegetables with varied seasonings, and it is the most common Korean side dish served with rice.

KAKUTEKI-NO-MOTO is a sauce for Kakuteki, or Ggakdugi. It is a kind of a traditional Korean fermented dish Kimchi made of daikon radish, and it is common Korean side dish served with rice.

Year: 1986

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

In the opening scene, a red round frame, like a window, appears against the white background. As a man’s face in the frame reddens because of a spicy food, the inside of the window is also dyed red gradually as if it is the national flag of Japan, known as Hinomaru. The next sequence introduces the recipes of spicy dishes by live actions. The first one is a traditional Korean fermented dish KIMCHI; a sauce is spread over salted hakusai cabbage and cucumber. Then, a sauce is also poured over vegetable stir-fry in a wok. The following shots portray the hot stir-fry dishes; a vegetable and then a chicken one. In the closing scene, this piece additionallydepicts another type of KIMCHI made with cubed daikon radishes, so-called Kakuteki or Ggakdugi.

MOMOYA TV-Ads189-1986-The Seasoning Series

Time: 30 sec.

Product Name: TSUYU etc.

Description of Product: TSUYU, a flavoring liquid made from bonito, seaweed and mirin, is a soup stock for noodles. Also, it is served as a sauce for tempura, and added to teriyaki and other marinades.

Year: 1986

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

This TV ad showcases a variety of a menu and recipe with the seasoning products of Momoya mainly by live action. Firstly, it introduces a flavoring liquid TSUYU, displaying the simmering pots of Sukiyaki, Oden, and Nabemono. In the following scenes, Yudofu, or a boiled tofu, is flavored with a type of condiment. With these dishes, this sequence would look like a television documentary on Japanese cuisine. Then, a popular Korean side dish called Namul and spicy vegetable stir-fry are presented successively. In the animation before the closing shot, a husband prepares a meal alone in a kitchen. The voice-over, ‘there will be no problem even if a wife were out,’ seems to be an answer to a famous quote, ‘a good husband is healthy and absent,’ from a 1986 TV ad by Dainihon Jochugiku Co., Ltd.

MOMOYA TV-Ads185-1986- Tyltyl and Mytyl

Time: 30 sec.

Product Name: EDO-MURASAKI-HACHOCHO

Description of Product: EDO-MURASAKI-HACHOCHO is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1986

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: Tyltyl and Mytyl are the protagonists’ names of “Maeterlinck's Blue Bird: Tyltyl and Mytyl's Adventurous Journey.” It is a 1980 animated TV series based on the play by Maurice Maeterlinck, with character designs by Leiji Matsumoto.

The protagonists of this parody, Tyltyl and Mytyl, are the main characters of “The Blue Bird,” or “L'Oiseau bleu,” a play written by Maurice Maeterlinck. They explore a deep forest and a flowered field searching for a taste of happiness, not the blue bird. The background illustrations painted in pastel color effectively gives the atmosphere of fantasy to this piece. In 1980, its original play was adapted to a Japanese TV Anime series titled as “Maeterlinck's Blue Bird: Tyltyl and Mytyl's Adventurous Journey” with character designs by a well-known Manga and Anime artist Leiji Matsumoto. In addition, the word “Blue Bird Syndrome” was came in those days, as the same title of the book written by Masayuki Shimizu in 1983 and a Manga series of Yasuko Kono in 1985 were published respectively.