MOMOYA TV-Ads185-1986- Tyltyl and Mytyl

Time: 30 sec.

Product Name: EDO-MURASAKI-HACHOCHO

Description of Product: EDO-MURASAKI-HACHOCHO is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1986

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: Tyltyl and Mytyl are the protagonists’ names of “Maeterlinck's Blue Bird: Tyltyl and Mytyl's Adventurous Journey.” It is a 1980 animated TV series based on the play by Maurice Maeterlinck, with character designs by Leiji Matsumoto.

The protagonists of this parody, Tyltyl and Mytyl, are the main characters of “The Blue Bird,” or “L'Oiseau bleu,” a play written by Maurice Maeterlinck. They explore a deep forest and a flowered field searching for a taste of happiness, not the blue bird. The background illustrations painted in pastel color effectively gives the atmosphere of fantasy to this piece. In 1980, its original play was adapted to a Japanese TV Anime series titled as “Maeterlinck's Blue Bird: Tyltyl and Mytyl's Adventurous Journey” with character designs by a well-known Manga and Anime artist Leiji Matsumoto. In addition, the word “Blue Bird Syndrome” was came in those days, as the same title of the book written by Masayuki Shimizu in 1983 and a Manga series of Yasuko Kono in 1985 were published respectively.