MOMOYA TV-Ads189-1986-The Seasoning Series

Time: 30 sec.

Product Name: TSUYU etc.

Description of Product: TSUYU, a flavoring liquid made from bonito, seaweed and mirin, is a soup stock for noodles. Also, it is served as a sauce for tempura, and added to teriyaki and other marinades.

Year: 1986

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

This TV ad showcases a variety of a menu and recipe with the seasoning products of Momoya mainly by live action. Firstly, it introduces a flavoring liquid TSUYU, displaying the simmering pots of Sukiyaki, Oden, and Nabemono. In the following scenes, Yudofu, or a boiled tofu, is flavored with a type of condiment. With these dishes, this sequence would look like a television documentary on Japanese cuisine. Then, a popular Korean side dish called Namul and spicy vegetable stir-fry are presented successively. In the animation before the closing shot, a husband prepares a meal alone in a kitchen. The voice-over, ‘there will be no problem even if a wife were out,’ seems to be an answer to a famous quote, ‘a good husband is healthy and absent,’ from a 1986 TV ad by Dainihon Jochugiku Co., Ltd.



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