MOMOYA TV-Ads190-1986-Spicy Dishes

Time: 30 sec.

Product Name: KIMCHI-NO-MOTO, KAKUTEKI-NO-MOTO

Description of Product:
KIMCHI-NO-MOTO is a sauce for Kimchi, also spelled Gimchi or Kimchee. It is a traditional Korean fermented dish made of hakusai cabbage and other select vegetables with varied seasonings, and it is the most common Korean side dish served with rice.

KAKUTEKI-NO-MOTO is a sauce for Kakuteki, or Ggakdugi. It is a kind of a traditional Korean fermented dish Kimchi made of daikon radish, and it is common Korean side dish served with rice.

Year: 1986

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

In the opening scene, a red round frame, like a window, appears against the white background. As a man’s face in the frame reddens because of a spicy food, the inside of the window is also dyed red gradually as if it is the national flag of Japan, known as Hinomaru. The next sequence introduces the recipes of spicy dishes by live actions. The first one is a traditional Korean fermented dish KIMCHI; a sauce is spread over salted hakusai cabbage and cucumber. Then, a sauce is also poured over vegetable stir-fry in a wok. The following shots portray the hot stir-fry dishes; a vegetable and then a chicken one. In the closing scene, this piece additionallydepicts another type of KIMCHI made with cubed daikon radishes, so-called Kakuteki or Ggakdugi.