MOMOYA TV-Ads093-1972-Hauta

Time: 30 sec.

Product Name: UME-GONOMI

Description of Product: UME-GONOMI is a savory preserve made of plum with apple, sugar, vinegar, labiates, bonito and kelp. It is often eaten with Japanese rice or porridge, and also used as a seasoning for various dishes.

Year: 1972

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: Hauta is a form of traditional Japanese music developed in the Edo period.

In the opening shot, a lady shows up from an entrance of a Japanese communal bath house so-called Sento, holding a Furo-oke or Yu-oke wooden tub on hands. Walking down the street, she starts singing Hauta, a kind of folk song of the Edo period, with rhythmical footsteps produced by the traditional Japanese clogs Geta. The trees on the road are Ume, known as Japanese plum, and their buds and flowers suggest that this piece is set in early spring. Then, the scene changes into another street that has a wall on a right side. Jumping in the air, she tucks up the skirt of her blue Kimono and shows the male underwear to reveal the fact that the character is actually a male.

MOMOYA TV-Ads091-1972-Kogarashi Monjiro

Time: 30 sec.

Product Name: EDO-MURASAKI-OSANANAJIMI

Description of Product: EDO-MURASAKI-OSANANAJIMI is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1972

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: "Kogarashi Monjiro" is a series of novels written by Sasazawa Saho and the nickname of its protagonist.

In the beginning, a man who puts on a striped Kappa cloak and a bamboo or sedge-woven traditional Japanese hat called Sando-gasa walks up a windy rough road along the cliff. Within this opening scene, the medium long shot of his figure is inserted for a split second. As the long toothpick on his mouth hints, this TV ad parodies “Kogarashi-Monjiro,” a novel of Saho Sasazawa and its adaptations to TV drama and film. The TV drama series, broadcasted in 1972, was produced under the supervision of a renowned Japanese film director Kon Ichikawa. In fact, it is said that he also directed its several episodes, and thus it had a wide appeal for audience.