MOMOYA TV-Ads093-1972-Hauta

Time: 30 sec.

Product Name: UME-GONOMI

Description of Product: UME-GONOMI is a savory preserve made of plum with apple, sugar, vinegar, labiates, bonito and kelp. It is often eaten with Japanese rice or porridge, and also used as a seasoning for various dishes.

Year: 1972

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: Hauta is a form of traditional Japanese music developed in the Edo period.

In the opening shot, a lady shows up from an entrance of a Japanese communal bath house so-called Sento, holding a Furo-oke or Yu-oke wooden tub on hands. Walking down the street, she starts singing Hauta, a kind of folk song of the Edo period, with rhythmical footsteps produced by the traditional Japanese clogs Geta. The trees on the road are Ume, known as Japanese plum, and their buds and flowers suggest that this piece is set in early spring. Then, the scene changes into another street that has a wall on a right side. Jumping in the air, she tucks up the skirt of her blue Kimono and shows the male underwear to reveal the fact that the character is actually a male.