MOMOYA TV-Ads091-1972-Kogarashi Monjiro

Time: 30 sec.

Product Name: EDO-MURASAKI-OSANANAJIMI

Description of Product: EDO-MURASAKI-OSANANAJIMI is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1972

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: "Kogarashi Monjiro" is a series of novels written by Sasazawa Saho and the nickname of its protagonist.

In the beginning, a man who puts on a striped Kappa cloak and a bamboo or sedge-woven traditional Japanese hat called Sando-gasa walks up a windy rough road along the cliff. Within this opening scene, the medium long shot of his figure is inserted for a split second. As the long toothpick on his mouth hints, this TV ad parodies “Kogarashi-Monjiro,” a novel of Saho Sasazawa and its adaptations to TV drama and film. The TV drama series, broadcasted in 1972, was produced under the supervision of a renowned Japanese film director Kon Ichikawa. In fact, it is said that he also directed its several episodes, and thus it had a wide appeal for audience.