MOMOYA TV-Ads197-1988-The Petit Jar Series

Time: 30 sec.

Product Name: EDO-MURASAKI-UMEBOSHI-NORI etc.

Description of Product: EDO-MURASAKI is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) The Petit Jar Series version of EDO-MURASAKI also contains other ingredients such as “Umeboshi,” or a pickled plum. It is preservable, and often eaten with Japanese rice.

Year: 1988

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

The former half of this TV advertisement consists of only live action shots with calm background music. As the extra ingredients for the savory preserves made of seaweed, Umeboshi pickles, scallops, squids called Surume-ika and Mentaiko, the marinated roe of Pollock, are displayed successively in the opening sequence. The following shots introduce several dishes made with these preserves; for example a marinated chicken breast, hors d’oeuvre and Temaki-zushi, or handroll sushi, with Shiso leaves. Being changed into the animation suddenly with a loud music and sound effects of crackers, the latter part depicts 5 female young ladies who enjoy a line dancing. It reflects the nightclub boom, so-called disco boom,as a youth subculture in a time of an economic bubble, also known as the Japanese asset price bubble.

MOMOYA TV-Ads194-1988-Newly Married Couple / Teen Idol

Time: 30 sec.

Product Name: EDO-MURASAKI-ITADAKIMASU

Description of Product: EDO-MURASAKI-ITADAKIMASU is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1988

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

This work is composed of 2 divided parts; the first story is about a newly married couple, and the second one depicts a teen idol. On their honeymoon, a husband who sits up straight on the train seat tries to kiss his wife on the cheek. However, she stops him, and kisses his face quickly and repeatedly instead. The bridge in the train window is a parody of the Great Seto Bridge which opened in 1988, connecting Honshu and Shikokuacross the Seto Inland Sea. After the live actions as the intermission, a teenage female star shows up on a stage decorated with the colorful lights. In those days, the Japanese young stars, such as Yoko Minamino, Yui Asaka, Yuki Saito and a musical group Hikaru-Genji, were in their prime time.

MOMOYA TV-Ads195-1988-Sumo and Baseball

Time: 30 sec.

Product Name: EDO-MURASAKI-ITADAKIMASU

Description of Product: EDO-MURASAKI-ITADAKIMASU is a seasoned seaweed paste, “Nori-no-tsukudani” in Japanese, which is made from seaweed, soy sauce, sugar and so on. It is preservable, and often eaten with Japanese rice.

Year: 1988

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: Sumo is a national sport of Japan. In a match, two Sumo wrestlers, “rikishi” in Japanese, compete on a circular ring called “dohyo”.