MOMOYA TV-Ads194-1988-Newly Married Couple / Teen Idol

Time: 30 sec.

Product Name: EDO-MURASAKI-ITADAKIMASU

Description of Product: EDO-MURASAKI-ITADAKIMASU is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1988

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

This work is composed of 2 divided parts; the first story is about a newly married couple, and the second one depicts a teen idol. On their honeymoon, a husband who sits up straight on the train seat tries to kiss his wife on the cheek. However, she stops him, and kisses his face quickly and repeatedly instead. The bridge in the train window is a parody of the Great Seto Bridge which opened in 1988, connecting Honshu and Shikokuacross the Seto Inland Sea. After the live actions as the intermission, a teenage female star shows up on a stage decorated with the colorful lights. In those days, the Japanese young stars, such as Yoko Minamino, Yui Asaka, Yuki Saito and a musical group Hikaru-Genji, were in their prime time.