MOMOYA TV-Ads097-1973-Omnibus

Time: 30 sec.

Product Name: EDO-MURASAKI-GOHANDESUYO!

Description of Product: EDO-MURASAKI-GOHANDESUYO! is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1973

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

This is an omnibus-style TV advertisement composed of 5 different stories. The first scene describes the marathon race that a runner tricks the other to leave him behind. In the following episode, a policeman runs after a thief in a night town, but they halts in surprise with an interruption by a boy. Set in the air, the third part portrays a wife who delivers a meal to her husband, a pilot of the aircraft, by parachuting. On the other hand, in the forth story, a husband who carries a baby on his back takes a lunch box to his wife in golf course. Lastly, a female pop star in a red costume, a mimic of Linda Yamamoto, sings and dances a parody of her greatest hit “Nerai uchi,” or “Sharpshoot,” in 1973 on stage.

MOMOYA TV-Ads096-1973-Cable Ferry in Village

Time: 30 sec.

Product Name: EDO-MURASAKI-OSANANAJIMI

Description of Product: EDO-MURASAKI-OSANANAJIMI is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1973

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

This piece begins with an extreme long shot of shore along a fictional river named ‘Najimi River’ in countryside. After a loud call for boarding, the following scene portrays an elderly lady who pops out and makes a couple of Omusubi rice ball in front of a small hut. Carrying a tray of food and a teapot, she dashes for and jumps into a cable ferry. In the sequence, she sings a parody of children’s song “Sendo-san” which literally means a boatman. On a ferry, an old man squats down cross-legged, smoking an old-style Japanese smoking pipe called Kiseru. Although she offers a meal to him, they start playing a game enjoying their second childhoods. Kissing her hand, he turns a tag to ’Not in service’ so that they can spend a happy time on the cable ferry without a disturbance.

MOMOYA TV-Ads094-1973-Transformation

Time: 30 sec.

Product Name: EDO-MURASAKI-TOKKYU

Description of Product: EDO-MURASAKI-TOKKYU is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1973

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

It begins with scenery of a rugged mountain road, which evokes an Ukiyo-e series“Fugaku Sanjurokkei,” or “36 Views of Mount Fuji,” by Hokusai Katsushika of the Edo period. In the old Tokaido’s Hakone Hachiri which connects today’s Kanagawa and Shizuoka prefecture, a man travels with a horse and its driver so-called Umakata. Depicting a taximeter on the horse head and a watch on the traveler’s arm, this animation put the old and new technologies together. Moreover, the cultures of the East and the West are mixed, as the horse and Umakata transform into a winged white horse and a noble-looking man in white robe respectively. In those days, “Kamen Rider,” a sci-fi TV series based on a story created by Shotaro Ishinomori, had been broadcasted since 1971, and Japanese children had used to play imitating its transformation scene.

MOMOYA TV-Ads092-1973-Kozure Okami

Time: 30 sec.

Product Name: CHAN-SAI

Description of Product: CHAN-SAI, literally means spear vegetables, is a pickled Chinese vegetable leaves. It is generally eaten with rice as a side dish.

Year: 1973

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: "Kozure Okami," or “Lone Wolf and Cub,” is a series of Japanese films, TV dramas or Manga created by the writer Koike Kazuo and the artist Kojima Goseki.

This piece is a parody of “Kozure-Okami,” or “Lone Wolf and Cub.” It is originally a Jidaigeki or period Manga that was created in collaboration with a writer Kazuo Koike and an artist Goseki Kojima, and serialized on a magazine “Weekly Manga Action” from 1970. Starring Kinnosuke Yorozuya who is a versatile Jidaigeki actor of the Showa period, its TV drama adaptation was broadcasted in 1973, and became popular for the character of Daigoro, son of the protagonist Ogami Itto. In this work, a little Daigoro watches outside and then rushes out when he finds his father with food on both hands. The quality of the background images, such as rainy forest, the grain and a Japanese roof tiles Kawara of a little hut, and a clouded sky, are superb.

MOMOYA TV-Ads095-1973-Ama no Iwato

Time: 30 sec.

Product Name: IKA-SHIOKARA

Description of Product: IKA-SHIOKARA is salt-fermented cuttlefish guts with small pieces of its meat. It is generally eaten with Japanese rice and alcohol such as Japanese Sake, beer and liquor.

Year: 1973

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: Ama no Iwato means the celestial rock cave. It is presented as the stage of the story “Amaterasu and Susanoo” in Japanese mythology.