MOMOYA TV-Ads013-1962-Miyamoto Musashi

Time: 30 sec.

Product Name: HANA-RAKKYO

Description of Product: HANA-RAKKYO is a pickled scallion that has been preserved mainly in vinegar, sugar, salt. Commonly offered as a side dish of Japanese curry, and also eaten with Japanese Sake.

Year: 1962

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: Miyamoto Musashi was a Japanese swordsman of the early Edo period. He is the founder of the Hyoho Niten Ichiryu, or Nitenryu style of swordsmanship, and also the author of “Go Rin no Sho,” or “The Book of Five Rings.”

This TV ad is a parody based on the historical event, the battle between Musashi Miyamoto and the Yoshioka school at Ichijoji Sagarimatsu located in Kyoto prefecture. The visual images of this piece, such as scenery of a foggy forest and the intense sword fight, give an authentic atmosphere of Jidaigeki, or period drama, to the animation. Musashi Miyamoto is a Japanese swordsman of the early Edo period, and also the founder of the Hyoho Niten Ichiryu, or Nitenryu style of swordsmanship, which demonstrates the two-sword techniques. From 1961 to 1965, the pentalogy films “Miyamoto Musashi,” aka “Zen and Sword” directed by Tomu Uchida and starring Kinnosuke Yorozuya, had been released per year.

MOMOYA TV-Ads010-1962-Mori-no-Ishimatsu

Time: 30 sec.

Product Name: KATSUWO-SHIOKARA

Description of Product: KATSUWO-SHIOKARA, or sometimes it is called "Shuto," consists of chopped meat and salt-fermented viscera of bonito. It is generally eaten with Japanese rice and alcohol such as Japanese Sake, beer and liquor.

Year: 1962

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: Mori no Ishimatsu was Kyokaku, or a chivalrous man, who lived in the end of the Edo period as a follower of Shimizu no Jirocho. He is often described as a hero in Kodan, films and TV series.

Set in a road with pine trees on each sides and a snow-crowned Mt. Fuji in the background, the opening scene shows a man with Sando-gasa, a type of traditional Japanese hats woven by bamboo or sedge, on head and a cape on his shoulder coming up. He is a burlesque version of Mori-no-Ishimatsu who is considered to be a Kyokaku, means a righteous person, of the late Edo period and also a follower of Shimizu-no-Jirocho. As well as Kodan, his character is often adapted by film, TV drama and even Anime until today. In this piece, the calm background music is played by Shamisen, enhancing the mood of Rokyoku or Naniwa-bushi, a traditional Japanese narrative singing.

MOMOYA TV-Ads012-1962-Benten Kozo

Time: 30 sec.

Product Name: EDO-MURASAKI

Description of Product: EDO-MURASAKI is a seasoned seaweed paste, “Nori-no-tsukudani” in Japanese, which is made from seaweed, soy sauce, sugar and so on. It is preservable, and often eaten with Japanese rice.

Year: 1962

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: Benten Kozo is the nickname of the main character in the Kabuki play “Aoto Zoshi Hana no Nishiki-e”. This play is also known as “Shiranami Gonin Otoko”.

MOMOYA T V-Ads011-1962-Nezumi-Kozo

Time: 30 sec.

Product Name: IKA-SHIOKARA

Description of Product: IKA-SHIOKARA is salt-fermented cuttlefish guts with small pieces of its meat. It is generally eaten with Japanese rice and alcohol such as Japanese Sake, beer and liquor.

Year: 1962

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: Nezumi Kozo was the nickname of a Japanese famous thief of Edo period. His real name was Jirokichi, and many novels, TV dramas and films based upon his legend have been created.