MOMOYA TV-Ads212-1992-Furikake for a topping and ingredients

Time: 30 sec.


Description of Product: EDO-MURASAKI-NORI-MO-KAWATTA is a dry condiment made of seaweed. It can be sprinkled on Japanese rice, porridge or noodle, and also can be used as a seasoning for cooking.

Year: 1992

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: "Furikake" is a dry condiment or seasoning meant to be sprinkled on top of Japanese rice.

As a sequel to the 1990 Momoya’s TV ad “The World has Changed,” this TV ad is set in a kitchen on the cloud. Compared with the previous piece, the design of a traditional Japanese fabric divider Noren in the entrance was changed, and a ventilating fan above the gas stoves was newly added. Moreover, a minister of heaven now puts on a green apron. As for live actions, they display a variety of menu and recipe with the product; Ramen noodles, fried rice, fried food, rice porridge, salad, omelet, Japanese-style soup and spaghetti etc. Technically, it employs a fast cutting in the editing, and also uses a multi screen with 3, 2 and then9 windows in order.



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