MOMOYA/EN

MOMOYA TV-Ads211-1991-Escape from the O.K. Corral



Time: 15 sec.

Product Name: GYUNIKU-SUKI

Description of Product: GYUNIKU-SUKI is a sauce for Japanese cuisine such as “Gyudon,” literally means beef bowl, “Nikujaga,” a stewed meat, potato and onion, and “Sukiyaki” that consists of beef, tofu and vegetables simmered in a shallow iron pot.

Year: 1991

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Set in a ranch with a fence and a homestead, the opening shot depicts a girl who sidles up to cattle in a nap. Waking up with a sign of trouble, he finally finds her. Licking her lips with a jar of a sauce for beef dishes on her hands, she smiles and then runs after him, while he escapes furiously. The background music is a parody of “The Pink Panther Theme,” a famous composition by Henry Mancini as the soundtrack for a 1963 U.S. comedy movie “The Pink Panther.” Also, the title of this piece was quoted from a 1957 U.S. Western film “Gunfight at the O.K. Corral,” and thus it contains a various reference to American cinema.

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