MOMOYA TV-Ads184-1985-Ganryujima

Time: 30 sec.

Product Name: EDO-MURASAKI-TOKKYU, EDO-MURASAKI-HOTATE-KAIBASHIRA-NORI

Description of Product:
EDO-MURASAKI-TOKKYU is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

EDO-MURASAKI-HOTATE-KAIBASHIRA-NORI is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar, mirin (rice wine) and also contains scallop. It is preservable, and often eaten with Japanese rice.

Year: 1985

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: Ganryujima is a small island in Japan located between Honshu and Kyushu, and it is famous for the duel between Miyamoto Musashi and Sasaki Kojiro.

Set in 1612, the early Edo period, the opening shot portrays a Japanese swordsman Musashi Miyamoto who heads for the duel with Kojiro Sasaki in Ganryujima, a desert island located onthe Kammon Straits in Yamaguchi prefecture, with the background music played by a Japanese lute called Biwa. While he turns his thought toward the coming battle on a beach, a rowboat is swept away by the waves. After he yells at the boat, 2 jars of savory seaweed preserves fall off and hit his head. This is because his words can be taken 2 different meanings in Japanese; ‘I missed the boat’ and ‘give me Nori seaweed.’ Disregarding the duel, he is now delighted and skips light heartedly holding these jars on his hands.