MOMOYA TV-Ads169-1983- Hiyayakko

Time: 30 sec.

Product Name: TOFU-RYORI

Description of Product: TOFU-RYORI is stir fry sauces for tofu dish called “Gomoku Ankake,” also for Chinese-style tofu simmered in tomato, and for tofu stewed in Curry.

Year: 1983

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: "Hiyayakko" is a popular Japanese cuisine made with chilled tofu and toppings, and it is usually eaten during the summer season.

In the opening shot, a sought-after Geisha named Hiyayakko appears from the half-open Japanese sliding doors called Fusuma. Wearing a vivid red Kimono, she starts her performance after a quick and polite kneeling bow. To describe, she stands up and stretches her legs boldly, playing a Shamisen as if she is a rock guitarist. Then, she finishes her dance with a pose, holding a Hiyayakko dish, a Japanese cuisine made with chilled tofu and toppings, on her right hand. However, 3 different young Geisha characters show up in the next room, offering other varieties of tofu dishes. Finally, Hiyayakko raises her wig of Geisha Shimada, a traditional Japanese hairstyle for Geisha, to their beautiful performance. Thus, this piece uniquely introduces 4 kinds of tofu dishes that are personified as Geisha characters.