MOMOYA TV-Ads165-1983-Constellation

Time: 15 sec.


Description of Product: EDO-MURASAKI-O!-EC-DESU is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar, mirin (rice wine) and also contains vitamin E and calcium. It is preservable, and often eaten with Japanese rice.

Year: 1983

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

This is an omnibus-style work composed of 3 different stories. The letters of ‘O,’’E’ and ‘C,’ used repeatedly in this animation, are for ‘oishii’ which means ‘tasty’ in Japanese, ‘vitamin E’ and ‘calcium’ respectively. In the first episode, a boy and a family of badgers stand on a hill. Straight after the boy shout at the sky dyed orange by sunset, it turns into a starry sky, and the letters of ‘E’ and ‘C’ float like a constellation. In the following scene, a thief with a large bundle wrapped in a cloth called Furoshiki looks inside a house stealthily. Noticing a policeman behind him, he runs away at furious speed. In the final part, the medium shot frames a man who introduces himself. He is a burlesque of Yoshio Oishi, a famous character in “Chushingura” stories as a leader of Ako Roshi or the Forty-Seven Ronin.



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