MOMOYA TV-Ads162-1981-TSUYU-zukushi

Time: 30 sec.

Product Name: TSUYU

Description of Product: TSUYU, a flavoring liquid made from bonito, seaweed and mirin, is a soup stock for noodles. Also, it is served as a sauce for tempura, and added to teriyaki and other marinades.

Year: 1981

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

In a classroom, a teacher explains the homonym of a word ‘tsuyu,’ writing it in Japanese Hiragana letters to the blackboard. Then, he pulls down a projection screen next to the board, and gives some examples by pictures, such as dew and the East Asian rainy season. This scene remarkably portrays a state of audiovisual education at school in those days. Lastly, he also enumerates a flavoring liquid in the set of Soba noodles restaurant. The following live actions successively display noodles of every variety, Hiyamugi, Kishimen and cold Somen noodles, introducing TSUYU used as a sauce dip. The locution of the teacher mimics Seikyo Muchaku who was recognized as one of the answerers for a radio education program “Zenkoku Kodomo Denwa Sodanshitsu,” literally means the telephone consultation for children.



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