MOMOYA/EN: MOMOYA TV-Ads162-1981-TSUYU-zukushi

Time: 30 sec.

Product Name: TSUYU

Description of Product: TSUYU, a flavoring liquid made from bonito, seaweed and mirin, is a soup stock for noodles. Also, it is served as a sauce for tempura, and added to teriyaki and other marinades.

Year: 1981

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

In a classroom, a teacher explains the homonym of a word ‘tsuyu,’ writing it in Japanese Hiragana letters to the blackboard. Then, he pulls down a projection screen next to the board, and gives some examples by pictures, such as dew and the East Asian rainy season. This scene remarkably portrays a state of audiovisual education at school in those days. Lastly, he also enumerates a flavoring liquid in the set of Soba noodles restaurant. The following live actions successively display noodles of every variety, Hiyamugi, Kishimen and cold Somen noodles, introducing TSUYU used as a sauce dip. The locution of the teacher mimics Seikyo Muchaku who was recognized as one of the answerers for a radio education program “Zenkoku Kodomo Denwa Sodanshitsu,” literally means the telephone consultation for children.

Labels: 1981

Collaborative Research Project between DMC Institute/Keio Univ. and Kawasaki City Museum:

The Research Institute for Digital Media and Content, Keio University, Tokyo, Japan exchanged the MOU with Kawasaki City Museum to launch a collaborative research project as of August 1, 2006. Both parties will conduct testing of the "VOLUMEONE", a video content distribution platform released by DMC Institute, Keio Univ. in May, 2006. Various digitization methods on historical 8mm, 9.5mm, 16mm, 35mm films and video mterials on older data formats will be also tested. This anouncement was widely covered by the media including The Nikkei, The Yomiuri and The Kanagawa Shimbun. The Research Institute for Digital Media and Content, Keio University, Tokyo has been established as a part of "Encouraging Development of Strategic Research Centers Program" of the Ministry of Education, Culture, Sports, Science and Technology, Japan.

About Momoya Collection:

A leading food company, Momoya Co.Ltd., best known for Japanese savoury preserves, is also famous for being the pioneer of TV advertisements. They have been creating animation based TV ads on one character, a real life comedian, Norihei Miki since its early days in 1950's. Momoya has donated a collection of 218 TV ads to Kawasaki City Museum at the time of inauguration in 1988. DMC Institute, in conjunction with KCM, intends to invite Scholars, Artists, Critics to discuss the content and context of these commercials by distributing them on On-Line.

MOMOYA/EN

MOMOYA TV-Ads162-1981-TSUYU-zukushi

0 Comments:

Collaborative Research Project between DMC Institute/Keio Univ. and Kawasaki City Museum:

About Momoya Collection:

Contact Info:

Index:

Links:

VOLUMEONE