MOMOYA TV-Ads161-1981- Senryu

Time: 30 sec.

Product Name: EDO-MURASAKI-GOHANDESUYO!

Description of Product: EDO-MURASAKI-GOHANDESUYO! is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1981

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: Senryu, literally means river willow, is a Japanese form of short poetry comparable to Haiku, and has three lines with 17 or fewer "on" (not syllables) in total.

This piece depicts 5 episodes from a quotidian life of a family with Senryu, a form of Japanese short poetry, which are full of jokes. In the morning, a wife wakes her husband up gently, but soon harshly. At noon, their son comes back home from elementary school, while his mother still has lunch watching a soap opera on television. Then, before the dinnertime, the father disturbs his daughter who has a long telephone conversation. At one o’clock in the midnight, the mother offers a bedtime snack to her elder son who studies hard for the entrance examination of a university. Meanwhile, in the dining room, she angrily prepares Chazuke for her drunken husband. In this way, it remarkably represents a lifestyle and culture of an ordinary Japanese family, as well as the connection among family members at that time.