MOMOYA TV-Ads154-1980-It Can Be Useful if You Use Your Head

Time: 30 sec.

Product Name: GOMOKU-ZUSHI-NO-TANE

Description of Product: GOMOKU-ZUSHI-NO-TANE is a rice seasoning for a kind of Japanese sushi “Gomoku-zushi.” It is usually mixed a variety of chopped vegetables and mushrooms, such as carrot, lotus root, shiitake mushroom, bamboo shoot, and fried bean curd with sushi rice.

Year: 1980

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

This piece, a pastiche of animations and live actions, makes use of the former ones to establish the setting and the situation, and the latter ones to introduce various recipe and menu. In the opening scene, a male character lies down in a shabby room of an apartment, and then gets up to watch the 1978 Momoya’s TV ad “Kakube-jishi” on the television. After a live action shows how ‘Gomoku Gohan’ can be prepared easily even by a young single man, the scene changes into another episode by an animation. The protagonist is now a housewife who is surprised by an unexpected guest. Again, the live actions display the GOMOKU-ZUSHI-NO-TANE itself as a side dish for Japanese Sake, and then Gomoku-zushi in the shapes of a cocoon and an Omusubi rice ball. This part effectively demonstrates how the product can be handy and multi-purpose.