MOMOYA TV-Ads153-1980-Folk Songs in Memories

Time: 30 sec.


Description of Product: EDO-MURASAKI-GOHANDESUYO! is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1980

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Beginning with the photo album, this piece tells a story of a couple chronologically with the hit folk songs of the Showa period. In the first episode, a young couple enjoys their time in a coffee shop. The background song is “Gakuseigai no Kissaten” performed by Garo in 1972. The second song is “Miagetegoran Yoru no Hoshiwo,” a 1963 work by Kyu Sakamoto. In this part, the couple walks down a street in a foggy night. The following scene is set in their wedding, with a 1971 song “Hanayome” of Norihiko Hashida & Climax. Here, they are dressed in traditional Japanese bridal costumes. The final story, a baby intervening in their quarrel on the dining table, is depicted with “Kuro no Funauta” of Kiyoshi Hasegawa in 1972. In addition, the closing line is quoted from “Kimi to Itsumademo,” a 1965 masterpiece of Yuzo Kayama.



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