MOMOYA TV-Ads150-1980-Cooking

Time: 30 sec.


Description of Product: KIMCHI-DRESSING is a Kimchi-flavored dressing for salads. It can be also used as a sauce or seasoning for various dishes such as steak, pasta and Ramen noodles.

Year: 1980

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

This TV advertisement is mainly made up of live action shots, demonstrating how a product named KIMCHI-DRESSING can be applied to Japanese, Western and Chinese dishes. A phrase in the opening scene, ‘New Type,’ is quoted from “Kido Senshi Gandamu,” or “Mobile Suit Gundam,” a TV Anime series broadcasted from 1979 to 1980. The words ‘New Type’mean the people who are in the next stage of human evolution, and are recognized as a keyword related to the theme for this Anime series. In fact, this series has been adapted for Manga, other TV Anime series and films until today, producing many sequels and spin-offs. Thus, this work is noteworthy as a collaboration with the Momoya “Norihei Anime” TV ads series began in 1958 and the “Gundam” series as a new generation of Japanese Anime.



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