MOMOYA TV-Ads144-1979-Smash Hit

Time: 30 sec.

Product Name: CHANTO-CHA-HAN

Description of Product: CHANTO-CHA-HAN is a seasoning with ingredients for a popular rice dish of Chinese cuisine or other forms of Asian cuisine called “Cha-han,” namely fried rice.

Year: 1979

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

In a stage with colorful and glaring light, 4 girls in costumes of the same design appear. In the following bird's-eye view shot, a young male musician who put a chef hat on his head starts singing in the spotlight. This TV ad parodies a TV music program “The Best Ten” which was broadcasted by Tokyo Broadcasting System, Inc. from 1978 to 1989. Presenting the weekly rankings in Japanese music scene, it was one of the most popular TV shows in those days. In this program, adapted version of “YOUNG MAN (Y.M.C.A.),” a smash hit of Hideki Saijo in 1979, was introduced as a top-ranking song with the highest score. This is why a description of ‘for young man’ was superimposed under a title of a burlesque song in the beginning of this piece.



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