MOMOYA TV-Ads135-1979-Tipsy Lurch

Time: 30 sec.

Product Name: EDO-MURASAKI-OTOSAN-GAMBATTE

Description of Product: EDO-MURASAKI-OTOSAN-GAMBATTE is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1979

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

This is an omnibus-style TV advertisement that consists of 4 stories on the subject of ‘father,’ with full of satires on Japanese households of that time. In the first episode, a drunken office worker staggers home. Finding a silhouette of his wife with 2 horns like Oni, a demon-like creature from Japanese folklore, he strikes a pose of the salute. Then, his daughter hangs a ladder for him from the window of the second floor. In the next scene, a man sees his wife and daughter off at the entrance hall of his house. Knowing his father is going to play a Mahjong game during their absence, the daughter closes her eyes to it. The third father does homework hard for his son. Finally, in front of a mirror, a young daughter cheers her father up with a smile.