MOMOYA TV-Ads132-1978-Kendo

Time: 30 sec.

Product Name: MEMMA

Description of Product: MEMMA, originated in China, is a sliced bamboo shoot, seasoned with sesame oil, red chili pepper oil, salt and sugar etc. In Japan, it is quite common to eat Memma with Ramen noodles.

Year: 1978

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: Kendo, literally means the way of the sword, is the Japanese martial art of fencing. It was developed from traditional techniques of Japanese swordsmanship known as Kenjutsu.

In the back of a formal training place Dojo for Kendo, a Japanese carpenter called Daiku sits on a wooden box and has a lunch break eating an Omusubi rice ball. Even though the tip of a bamboo sword Shinai almost catches his face piercing though a wall, he dodges it quite calmly. Patching a square piece of wood to the wall, he stands up and strikes a pose with a jar on his left hand. Then, a female trainee finds him and struggles to snatch it. Kendo, literally means the way of sword, is the Japanese martial art that is similar to fencing. It was developed from Kenjutsu, traditional techniques of Japanese swordsmanship, and called as Kendo after the Meiji period.