MOMOYA TV-Ads129-1978-Oko-ko Dancing

Time: 30 sec.

Product Name: OKO-KO-DESU

Description of Product: OKO-KO-DESU is a kind of “Takuan” that is a popular and traditional pickle made of daikon radish in Japan. It is very popular as a side dish of Japanese cuisine.

Year: 1978

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: "Oko-ko," also called “Takuan,” “Takuwan” or “Oshinko,” is a popular and traditional pickle made of daikon radish in Japan.

In the opening shot, tall and thin male character and a short, plump woman standing back to back with each other are silhouetted against a dark background. Once the stage is lightened and the music starts, they begin dancing rhythmically. The song and these characters, including their costume and choreography, are a parody of “Ringo Satsujin Jiken,” literally means the apple murder case, which was performed by a duo Hiromi Go and Kirin Kiki as the soundtrack of a TV drama series “Mu Ichizoku” in 1978. On the other hand, the lyrics are a burlesque pastiche of the songs by a Japanese female pop music duo named Pink Lady who had an extremely high popularity in those days. In detail, “Carmen ’77,”“Wanted (Shimei Tehai),”“UFO,”“S.O.S.” and ”Pepper Keibu” are quoted in this 30-second TV ad.