MOMOYA TV-Ads128-1978- Dispute over Flavors

Time: 30 sec.

Product Name: YAKINIKU-NO-TARE-SISEN, YAKINIKU-NO-TARE-KANTON

Description of Product:
YAKINIKU-NO-TARE-SISEN is a spicy sauce for “Yakiniku,” literally means grilled or barbequed meats, in the Sichuan style.

YAKINIKU-NO-TARE-KANTON is a sweet sauce for “Yakiniku,” literally means grilled or barbequed meats, in the Cantonese style.

Year: 1978

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

On the top of precipitous rock, there are a lady who resembles a celestial maiden,known as Tennyo, and a male character dressed like Chinese old monarch or general. They dispute over their tastes for a dipping sauce called Tare used in Yakiniku grilling; she likes mild Cantonese-style sauce, but he prefers hot Sichuan-style one. The rock is split into 2 parts because of their furiousness, and then an immortal hermit Sennin appears riding on a floating cloud. He intervenes in their quarrel angrily and preaches on the generosity towards individualities to them. Thus, the bottles of Sichuan and Cantonese-style sauces are given to male and female characters respectively, while Sennin enjoys barbecuing meats with both flavors of Tare.