MOMOYA TV-Ads127-1978-Omotesando

Time: 30 sec.


Description of Product: UME-GONOMI, UME-GONOMI-TSUBU-TSUBU and UME-GONOMI-KATSUO-UME are savory preserves made of plum with apple, sugar, vinegar, labiates, bonito and kelp. It is often eaten with Japanese rice or porridge, and also used as a seasoning for various dishes.

Year: 1978

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: Omotesando is an avenue in Tokyo, Japan, stretching from Harajuku Station to Aoyama-dori where Omotesando Station can be found.

Set in Omotesando, a street which connects Harajuku and Aoyama in Tokyo, and also a Mecca for young people, this piece showcases a variety of youth subcultures of both Japan and overseas around 1978. Firstly, a girl in a baggy cloth and her distinctive dance on the sidewalk are associated with Takenoko-zoku, literally bamboo shoot kids, a teenager-orienteddance group of the mid 1970s and the mid 1980s. Then, one of mannequinsin a window displayof a boutique strikes a pose like John Travolta in “Saturday Night Fever.” Also, a robot strolling along the street is a parody of R2-D2 in a George Lucas film “Star Wars.” In fact, these 2 films were released in 1978 in Japan despite their U.S. releases in 1977.



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