MOMOYA TV-Ads126-1978-Kakube-jishi

Time: 30 sec.

Product Name: GOMOKU-ZUSHI-NO-TANE


Description of Product: GOMOKU-ZUSHI-NO-TANE is a rice seasoning for a kind of Japanese sushi “Gomoku-zushi.” It is usually mixed a variety of chopped vegetables and mushrooms, such as carrot, lotus root, shiitake mushroom, bamboo shoot, and fried bean curd with sushi rice.

Year: 1978

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: "Kakube-jishi," also known as "Echigo-jishi," is a traditional lion dance in Tsukigata area located in Niigata City, Niigata prefecture, Japan. The performers mimic a lion's movements in a lion costume.

Beginning with the extreme long shot of a thatched house in the countryside, it portrays children who put the ornaments of red lion face on top of their heads. Accompanied on the drum by a boy, a girl shows back flips and handwalking lightly. This piece describes a traditional lion dance “Kakube-jishi,” also known as “Echigo-jishi,” which has been come down to people in Tsukigata area, Niigata prefecture. The lion character so-called Shishi-mai of this regional dance is mainly performed by youngsters who are around 7-15 years old. The animated characters’ lines before the closing scene are quoted from “Gampeki no Haha,” literally means a mother on a pier, which was filmed in 1976, and was dramatized on TV in 1977.