MOMOYA TV-Ads123-1977-Ochazuke

Time: 30 sec.

Product Name: EDO-MURASAKI-ISHIKARI

Description of Product: EDO-MURASAKI-ISHIKARI is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar, mirin (rice wine) and also contains salmon. It is preservable, and often eaten with Japanese rice.

Year: 1977

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: "Ochazuke," also called “Chazuke,” is a soup-type Japanese rice dish made by pouring hot green tea.

This TV ad can be divided into 3 parts; an opening live action, animation, and a closing live action. In detail, it begins with the close-up of a jar with a bruin on its label, then a smoking hot rice on a bowl so-called Chawan. Animation is employed in the following scenes, depicting a bruin at cooking by the side of a fire ring. He bones a roasted salmon, and puts the fishbone into a boiling pot to make soup stock. After he put a tray of a jar and a teapot on a table, live actions showcase a soup-type Japanese rice dish Chazuke with a spoonful of EDO-MURASAKI-ISHIKARI. This depiction is effectively appetizing, since the previous animation sequence explains that a roasted salmon and a broth made by boiling its bone are blended with the savory seaweed preserve.