MOMOYA TV-Ads107-1976-Arirang

Time: 30 sec.

Product Name: KIMCHI-NO-MOTO

Description of Product: KIMCHI-NO-MOTO is a sauce for Kimchi, also spelled Gimchi or Kimchee. It is a traditional Korean fermented dish made of hakusai cabbage and other select vegetables with varied seasonings, and it is the most common Korean side dish served with rice.

Year: 1976

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: "Arirang" is one of the most popular and best-known Korean folk songs, both inside and outside Korea.

Set in a room with the Shoji doors made of a wooden frame and a white Washi paper, a middle-aged married couple has a meal. On a Chabudai table with 4 short legs, Nabemono or simply Nabe, a Japanese steamboat dish traditionally cooked in a clay-made Donabe pot, is prepared. Around the table, a husband in a type of Kimono sits down on a Japanese Zabuton cushion, and a wife serves him with Japanese Sake holding a Chosi, also called Tokkuri, bottle. In spite of all these elements related to Japan, they sing a parody of well-known Korean folk song “Arirang,” and introduce a famous traditional Korean dish called KIMCHI, also known as gimchi or kimchee.