MOMOYA TV-Ads103-1975-Izu no Odoriko

Time: 30 sec.

Product Name: KON-SAI

Description of Product: KON-SAI, literally means root vegetables, is a pickled daikon radish which is seasoned in Chinese style. It is generally eaten with rice as a side dish.

Year: 1975

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: "Izu no Odoriko," also known as "The Dancing Girl of Izu" or "The Izu Dancer," published in 1926, is the masterpiece of Japanese author Kawabata Yasunari who won the Nobel Prize in Literature in 1968.

Dancing like a ballet dancer, a girl in Kimono appears in a road surrounded by greens on its both sides and mountains in the back. This piece is a burlesque of “Izu no Odoriko,” aka “The Dancing Girl of Izu” or “The Izu Dancer,” a short story written by a Nobel Prize winning novelist Yasunari Kawabata in 1926. In 1974, it was adapted for a movie starring Momoe Yamaguchi, one of the most popular Japanese stars of the Showa period, co-starring with her future husband Tomokazu Miura for the first time. In connection with this film, the lines in this TV ad is partly quoted from the lyric of her song “Hitonatsu no Keiken,” literally means an experience of one summer.