MOMOYA TV-Ads088-1971-Tsukemono

Time: 30 sec.

Product Name: KON-SAI, CHAN-SAI

Description of Product:
KON-SAI, literally means root vegetables, is a pickled daikon radish which is seasoned in Chinese style. It is generally eaten with rice as a side dish.

CHAN-SAI, literally means spear vegetables, is a pickled Chinese vegetable leaves. It is generally eaten with rice as a side dish.

Year: 1971

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: "Tsukemono," literally means pickled things, are Japanese pickles served with Japanese rice, and sometimes with alcohol such as Japanese Sake, beer and liquor.

This is a story about a man who glooms in disgust at boring side dishes. Set in a Japanese-style room so-called Washitsu, the opening shot of this piece represents a conventional version of Japanese culture on food, clothing and shelter in a modern society. In explanation, a man in Wafuku, the synonym for Kimono, sits down on a cushion called Zabuton and eats rice in front of a short-legged table Chabudai. Next to him, there is a wooden tub called Ohitsu or Meshibitsu that cooked rice is kept with a lid. In addition, the room itself has a floor of Tatami mats, a traditional Japanese fabric divider Noren in the entrance, and Shoji, a translucent Japanese Washi paper over a wooden frame, on the wall. In the latter part, live action is used with a composition of animated character thatappears to be satisfied with new side dishes.