MOMOYA TV-Ads078-1971- Akita Ondo

Time: 30 sec.


Description of Product: EDO-MURASAKI-OSANANAJIMI is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1971

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: "Akita Ondo" is the regional folk song in Akita prefecture, Japan.

Against the background of the Tokyo Tower and skyscrapers in a fiery sunset, a man works on an upper level of a building construction site. Taking a break in scaffolding, he casts his mind back to an old hometown. In contrasting to the scenery of Tokyo at dusk, the mountains are dyed purple by the sunset, the crows fly in a red sky, and a narrow path without a pavement runs along with a stream. In the next shot, a boy catches and kisses a girl in Kimono style. Then, a foreman shows up and brings a worker back to earth. A song or rhythm in the opening sequence is a parody of “Akita Ondo,” a regional folk song in Akita prefecture. Also in the dialogues, these men speak with an accent of the Tohoku region, the northeastern portion of Honshu in Japan.



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