MOMOYA TV-Ads071-1969-Summer Dishes3

Time: 30 sec.

Product Name: EDO-MURASAKI

Description of Product: EDO-MURASAKI is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1969

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Although it is one of the Momoya’s TV advertisement series of 1969titled “Summer Dishes,” this piece, a version of EDO-MURASAKI, differs from the other 2 ads in terms of their narratives. Except for the composite of a small animated character in male underclothing Suteteko and belly warmer Haramaki in the very last scene, this TV ad makes use of only live action shots. They consist of a variety of vegetables in kitchen sink, the cooking scene, several summer dishes including a chilled tofu Hiyayakko and cold Somen noodles, and also Japanese wind chime called Furin. The sound of a water steam and a vivid color of fresh vegetables effectively appealsfor those who lost an appetite in a heat of summer.