MOMOYA TV-Ads070-1969-Summer Dishes2

Time: 30 sec.

Product Name: MEMMA

Description of Product: MEMMA, originated in China, is a sliced bamboo shoot, seasoned with sesame oil, red chili pepper oil, salt and sugar etc. In Japan, it is quite common to eat Memma with Ramen noodles.

Year: 1969

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

This piece is a MEMMA-version of the Momoya’s TV ad “Summer Dishes” series in 1969. The former part is composed of an animation starring a girl in Chinese-style dress called Qipao. After a powerful sound of a Dora gong, the scene changes into a bamboo grove where the girl walks with a donkey-looking creature that pulls a two-wheeled cart filled with bamboo shoots. The following live action sequences showcase a variety of a menu and recipe for the summer dishes, for instance MEMMA itself as a dish eaten with Japanese Sake with ice, cooled Ramen noodles with MEMMA topping and the vegetable and MEMMA stir-fry. In the ending part, an animated cook character appears with a jar on his hands making a joke.