MOMOYA TV-Ads054-1968-Bus Conductor

Time: 30 sec.

Product Name: NAMETAKE-MURASAKI

Description of Product: NAMETAKE-MURASAKI is a water-boiled and seasoned mushroom called Enokitake. It is often eaten with rice, and also used as a condiment of Japanese cuisine.

Year: 1968

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

It begins with a long shot of a classic type of a minibus, so-called ‘bonnet bus,’ taking a radical curve in a rough mountain road. In the following scenes, the passengers look out of the window according to guidance by a lady who stands next to a driver. Then, the passengers give her the rhythmic handclaps as she starts singing. Thispiece represents a bus tour with a female bus conductor, which is unique to Japan. It was the late 1920s that the travel agencies or the bus companies in Japan started employing the conductress known for the name of bus guide. During the 1960s and 1970s, in fact, this job had been highly popular among women, as well as a kindergarten teacher, a nurse and a flight attendant.