MOMOYA TV-Ads040-1966-Fortune-teller

Time: 30 sec.

Product Name: TAI-MISO

Description of Product: TAI-MISO is a miso paste that has been mixed with sea bream meat, sugar and so on. It can be eaten with Japanese rice, and also offered as dressings, dippings and spreads.

Year: 1966

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

The opening scene depicts the dark alley with a couple of streetlights and a row of buildings on both sides. With sharp zoom-in and pan-left, a fortune-teller in black hood and coat shows up in medium shot. A lamp shining brightly and a crystal ball on the stand are also framed. Along with the close-up of the crystal ball, he begins a crystal gazing. In those days, an animation would have been an efficient way to describe what the fortune-teller watches inside the crystal ball, compared with a composite of a live action. In the latter part of this TV ad, an illustration of a bream pops out from the label of a tin, and it changes its shape elastically. These portrayals are unique as they seem to be associated with a magic rather than a fortune-telling.



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