MOMOYA TV-Ads020-1964-Uchi-iri

Time: 30 sec.

Product Name: HANA-RAKKYO

Description of Product: HANA-RAKKYO is a pickled scallion that has been preserved mainly in vinegar, sugar, salt. Commonly offered as a side dish of Japanese curry, and also eaten with Japanese Sake.

Year: 1964

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: Uchi-iri, means an attack or incursion, upon Kira Yoshinaka by Ako Roshi, also known as the Forty-Seven Ronin, is Japanese historical event called Genroku Ako Jiken, or the Genroku Ako Incident.

This piece parodies the climax of the Genroku Ako incident in Japanese history and the story so-called “Chushingura” adapted by Kabuki, Bunraku, film, TV drama and novel. This topic, the attack or incursion upon Yoshinaka Kira by Ako Roshi or the Forty-Seven Ronin lead by Yoshio Oishi, is well known as Uchi-iri. Starring Kazuo Hasegawa, "Ako Roshi" was broadcasted as a period drama TV series, so-called “taiga drama,” by the Japanese public broadcaster in 1965. This TV drama was in a great vogue in those days, and the TV audience ratings of the episode about Uchi-iri, the same theme of this TV ad, marked 53.0％, the highest score in this series.