MOMOYA TV-Ads019-1964-Matsu no Roka

Time: 30 sec.

Product Name: EDO-MURASAKI

Description of Product: EDO-MURASAKI is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1964

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: Matsu no Roka was the main enclosure in Edo Castle, where Asano Naganori injured Kira Yoshinaka in 1701.

The opening shot portrays the Edo Castle, the present imperial palace of Japan called Kokyo, and dissolves into the Matsu no Oroka, or the Great Pine Corridor or Hallway, where Naganori Asano injured Kira Yoshinaka in 1701. The TV ad parodies this historical event that triggered the Genroku Ako incident retold in a story so-called“Chushingura” by Kabuki, Bunraku, film, TV drama and novel. Apart from a burlesque, the characteristics of the corridor’s interior are well captured in the background images of this piece. For example, Japanese sliding doors Fusuma are decorated with motifs of pine trees, as the name of the Matsu no Oroka was deprived from them.



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