MOMOYA TV-Ads006-1961-Urashima Taro

Time: 30 sec.

Product Name: EDO-MURASAKI

Description of Product: EDO-MURASAKI is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1961

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: "Urashima Taro" is the title of Japanese legend and also the name of its protagonist. The story is about a fisherman who rescues a turtle and his visit to Ryugu Jo, or the Palace of the Dragon, as a reward.

It begins with the long shot of a soaring crag on the sea, and then zooms in to focus a young man with a fishing rod on the top. Meanwhile, a turtle emerges on the sea surface, and lead him into the seabed. This piece is a parody of Japanese legend and fairy tale called “Urashima Taro,” a story about a fisherman who rescues a turtle and his trip to Ryugu-jo, or the Palace of the Dragon, as a reward. Concerning the animation, the seawater is colored darkly, and the surface is painted by white wiggly line to describe a dividing line between the see and the air. Also, it is remarkable that numerous floating small white circles are portrayed to show bubbles under the sea.