MOMOYA TV-Ads005-1960-Isshin Tasuke

Time: 60 sec.

Product Name: EDO-MURASAKI

Description of Product: EDO-MURASAKI is a savory preserve made of seaweed, called “Nori-no-tsukudani” in Japanese. It is made with soy sauce, sugar and mirin (rice wine.) It is preservable, and often eaten with Japanese rice.

Year: 1960

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: Isshin Tasuke is a fictional fishmonger character in Japanese novels, plays, Kodan, TV series and films.

The protagonist of this piece is Isshin Tasuke, a fictional fishmonger of the early Edo period in novel, Kabuki play, TV drama and film. He is often described as a warm-hearted man who lives in Edo, the former name of Tokyo, and in this TV ad, this is why he speaks with strong accent of Edokko, a person born and raised in Edo/Tokyoto a family lineage. Furthermore, he puts a Japanese towel called Tenugui on his forehead, wears a traditional Japanese straight-sleeved jacket Happi, and shoulders an old Japanese carrying pole Tembimbo with wooden tubs on the each ends. They are remarkable as the representation of what Japanese fishmonger of old days looked like.