MOMOYA/EN: MOMOYA TV-Ads206-1990-Oligo-no-To

Time: 30 sec.

Product Name: EDO-MURASAKI-OCA-SAN-TETSUDATTE

Description of Product: EDO-MURASAKI-OCA-SAN-TETSUDATTE is a seasoned seaweed paste, “Nori-no-tsukudani” in Japanese, which is made from seaweed, soy sauce, sugar and so on. It is preservable, and often eaten with Japanese rice.

Year: 1990

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Description of Title: This title, “Oligo-no-To”, is a kind of pun which has two different meanings. In Japanese, “to” means “a tower” and also “saccharide” that is a synonym for sugars. Therefore, “Oligo-no-To” can be interpreted as “a Tower of Oligo” as appeared on this TV ad, and it also means “oligosaccharide” which is contained in this product “EDO-MURASAKI-OCA-SAN-TETSUDATTE”.

Labels: 1990

Collaborative Research Project between DMC Institute/Keio Univ. and Kawasaki City Museum:

The Research Institute for Digital Media and Content, Keio University, Tokyo, Japan exchanged the MOU with Kawasaki City Museum to launch a collaborative research project as of August 1, 2006. Both parties will conduct testing of the "VOLUMEONE", a video content distribution platform released by DMC Institute, Keio Univ. in May, 2006. Various digitization methods on historical 8mm, 9.5mm, 16mm, 35mm films and video mterials on older data formats will be also tested. This anouncement was widely covered by the media including The Nikkei, The Yomiuri and The Kanagawa Shimbun. The Research Institute for Digital Media and Content, Keio University, Tokyo has been established as a part of "Encouraging Development of Strategic Research Centers Program" of the Ministry of Education, Culture, Sports, Science and Technology, Japan.

About Momoya Collection:

A leading food company, Momoya Co.Ltd., best known for Japanese savoury preserves, is also famous for being the pioneer of TV advertisements. They have been creating animation based TV ads on one character, a real life comedian, Norihei Miki since its early days in 1950's. Momoya has donated a collection of 218 TV ads to Kawasaki City Museum at the time of inauguration in 1988. DMC Institute, in conjunction with KCM, intends to invite Scholars, Artists, Critics to discuss the content and context of these commercials by distributing them on On-Line.

MOMOYA/EN

MOMOYA TV-Ads206-1990-Oligo-no-To

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Collaborative Research Project between DMC Institute/Keio Univ. and Kawasaki City Museum:

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