MOMOYA TV-Ads059-1968-Omusubi-Western

Time: 30 sec.

Product Name: NAMETAKE-MURASAKI

Description of Product: NAMETAKE-MURASAKI is a water-boiled and seasoned mushroom called “Enokitake”. It is often eaten with rice, and also used as a condiment of Japanese cuisine.

Year: 1968

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: Omusubi, also called Onigiri, is a rice ball which is in the shape of triangle or oval with filling such as an umeboshi and a piece of grilled salmon. It appears that the title of this TV ad, “Omusubi-Western”, is a parody of “Spaghetti Western” that is a genre of Western films produced in Italy during 1960s.