MOMOYA TV-Ads075-1980-Baseball

Time: 30 sec.

Product Name: IKA-SHIOKARA

Description of Product: IKA-SHIOKARA is salt-fermented cuttlefish guts with small pieces of its meat. It is generally eaten with Japanese rice and alcohol such as Japanese Sake, beer and liquor.

Year: 1980

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Cinq Co., Ltd.

Under the clear blue sky, a high school baseball player energetically chases balls hit by the fungo bat. Unable to catch any, he sinks into the ground and complains to the coach. Scolded and encouraged, he continues with his training till the sky is dyed red by sunset. The coach’s uniform number ‘9.0’ parodies ’90’ of Mr. Shigeo Nagashima who retired from the baseball manager of the Yomiuri Giants, one of a Nippon Professional Baseball teams based in Tokyo, in 1980. Also, the 1980 final of the National High School Baseball Championship, so-called “Summer Koshien” or “Natsu no Koshien,” has been often counted as one of the greatest games, highlighting the pitchers Takeshi Aiko and Daisuke Araki.