MOMOYA TV-Ads072-1969-Computer

Time: 30 sec.

Product Name: IKA-SHIOKARA

Description of Product: IKA-SHIOKARA is salt-fermented cuttlefish guts with small pieces of its meat. It is generally eaten with Japanese rice and alcohol such as Japanese Sake, beer and liquor.

Year: 1969

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Parodying a TV music program titled “Yoru no Hit Studio” which had been broadcasted from 1968 to 1990 by Fuji Television Network Inc., this piece focuses on the feature parts of its early ages called “Computer Koibito Erabi,” literally means a lover search on the computer. In fact, it is said that this TV program won its great popularity after a series of accidents; some female singers cried heavily because of this computer search. Thus, the depiction of a machine and a young lady who sheds tears with its result on a stage are based on those facts. Her song is a burlesque of “Koi no Dorei,” or “Slave of Love,” a smash hit of Chiyo Okumura in 1969.



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