MOMOYA TV-Ads044-1966-Battle

Time: 30 sec.

Product Name: KATSUWO-SHIOKARA

Description of Product: KATSUWO-SHIOKARA consists of chopped meat and salt-fermented viscera of skipjack tuna. It is generally eaten with Japanese rice and alcohol such as Japanese Sake, beer and liquor.

Year: 1966

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Set ina battlegroundofthe feudal era in Japan, the opening shot pans right the vast field surrounded by a mountain range. Separating into two sides, a huge number of the warriors position with a river between them. The Nobori-bata, a type of long and narrow banner denoting an army, flaps in the wind, and the Uma-jirushi, literally means a horse insignia with a family symbolscalled Kamon, is shot by an arrow. Then, riding on a horse, a Samurai warrior in a traditional Japanese armor Yoroi with the Kabuto helmet emerges from the surface of the river. It seems that these portrayals of the battlefield and the appearance of warrior notably reflect their conventional images, paralleling to those of Jidaigeki period film or TV drama. The lines of the warrior, meanwhile, resemble the locution of Kodan throughout the piece.