MOMOYA TV-Ads023-1964-Olympic Swimming

Time: 30 sec.

Product Name: HANA-RAKKYO, HA-TOGARASHI, IKA-SHIOKARA, KATSUWO-SHIOKARA, EDO-MURASAKI

Description of Product:
HANA-RAKKYO is a pickled scallion that has been preserved mainly in vinegar, sugar, salt. Commonly offered as a side dish of Japanese curry, and also eaten with Japanese Sake.

HA-TOGARASHI is a leaf of red pepper, which is seasoned with red pepper, soy sauce, sugar, mirin, sesame seeds etc. It is not only eaten with Japanese rice, but also used as a filling of “Onigiri” rice ball.

IKA-SHIOKARA is salt-fermented cuttlefish guts with small pieces of its meat. It is generally eaten with Japanese rice and alcohol such as Japanese Sake, beer and liquor.

KATSUWO-SHIOKARA consists of chopped meat and salt-fermented viscera of skipjack tuna. It is generally eaten with Japanese rice and alcohol such as Japanese Sake, beer and liquor.

EDO-MURASAKI is a seasoned seaweed paste, “Nori-no-tsukudani” in Japanese, which is made from seaweed, soy sauce, sugar and so on. It is preservable, and often eaten with Japanese rise.

Year: 1964

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Title: In 1964, the Summer Olympics were held in Tokyo for the first time in Asia.

In parallel with the Momoya’s TV ad titled “Olympic Oath,”this piece was produced in connection with the Tokyo Olympics in 1964, which was held in Asia for the fist time. The scene is set in a competition swimming pool with 5 lanes in the center and 2 levels of the stands on both sides. Zooming in the starting blocks, the following shot introduces Olympic swimmers named 5 different kinds of Momoya products one after another with an announcement. The closing part of this TV ad, such as flapping flag with“the five jar lids,” not “the five Olympic rings,”and the quotation from Pierre de Frédy, Baron de Coubertin, known as Father of modern Olympics, in the voice-over narration is almost same as the “Olympic Oath” version. In Tokyo Olympics, the swimming games were held in Yoyogi National Gymnasium, and American swimmer Don Schollander won gold medals.