MOMOYA TV-Ads008-1961-Yagi-bushi

Time: 30 sec.

Product Name: EDO-MURASAKI

Description of Product:
EDO-MURASAKI is a seasoned Seaweed Paste, “Nori-no-tsukudani” in Japanese, is made from seaweed, soy sauce, sugar and so on. It is preservable, and often eaten with Japanese rice.

Year: 1961

Advertiser: Momoya Co., Ltd.

Advertising Agency: YOMIKO Advertising Inc.

Production Company: Television Corporation of Japan

Description of Titile: Yagi-bushi is the music for a regional folk dance “Bon-odori”.

It begins with the bird's-eye view of a big stand named Gion-yatai, also called Mai-yatai or Kyodai-yatai that can be seen in Japanese festival such as Kiryu Yagibushi Matsuri of Gumma prefecture,and then zooms in gradually to itsstage. In the following shot, a man sings a parody of a regional folk music “Yagi-bushi” that has been carried down to people in Yagi area, a borderland between Tochigi and Gumma prefectures. He ties Nejiri-hachimaki, a twisted Tenugui towel, on his forehead, wraps a white cotton or hemp-made cloth called Sarashi around his stomach, wears a classic Happi coat lacing up its straightsleeves by Tasuki cord, and puts on Tabi, a traditional Japanese socks. Thus, the atmosphere of Japanese festival is well represented in this piece with those depictions of setting, music and costume.